E-Consumer Pulse™: Health Care & Over the Counter Medications Spotlight: December 2025 Consumer & eCommerce Insights Report

Decode Health Care & Over the Counter Medication Shoppers. Capture eCommerce Growth.

The Health Care & OTC Meds Spotlight distills how shoppers research and buy online, what shapes satisfaction and advocacy, and where omnichannel behaviors are creating lift. Built on rigorous validation and advanced analytics, it turns consumer signals—convenience, availability, navigation, and checkout—into practical eCommerce moves without the long read.

Executive Summary

Health Care & OTC remains a high-intent but unevenly developed online category, with fewer than four in ten shoppers purchasing online in the past three months. While satisfaction is relatively strong (40% of online shoppers are “very satisfied”) it has begun to soften as availability and cost pressures persist. Convenience, 24/7 access, and speed to delivery are the most influential drivers, while trust, pricing, and product availability remain key barriers.

Key Business Questions Answered

• How many consumers are shopping Health Care & Over the Counter Medications online, and how long have they been doing so?
• How satisfied are online health care & over the counter medication shoppers, and what specific factors drive CSAT and NPS (pricing, availability, navigation, convenience)?
• What barriers hold consumers back from buying health care & over the counter medications online (inspection needs, item availability, delivery fees)?
• What trade-offs do shoppers prioritize when buying online (speed, convenience, pricing)?
• Where do omnichannel opportunities exist, as consumers continue blending in-store and online health care & over the counter medication shopping?

What’s Inside the Report

• Category Performance: Online Penetration, CSAT, NPS
• Channel Preferences: How consumers engage with DTC brands, retailer platforms, and subscription services—and what it means for growth.
• Advanced Analytics: CSAT/NPS driver models, correlation insights.
• Omnichannel Behavior: Where online overlaps with in-store, and how to create synergies.
• Strategic Implications: Brand and retailer actions for logistics, availability, and partnership

Why It Matters

The Health Care & Over the Counter Medications Spotlight equips leaders to:

• Anticipate consumer demand shifts across categories and channels.
• Build data-driven business impact analysis that links CSAT and NPS to revenue.
• Strengthen retailer partnerships with evidence-backed strategies.
• Apply consumer insights frameworks to optimize health care & over the counter medication eCommerce and omnichannel execution.

Who Should Use This Report

• CPG & Retail Executives driving health care & over the counter medication and omnichannel strategies.
• Digital & eCommerce teams optimizing online health care & over the counter medication experiences.
• Insights & Analytics professionals applying advanced analytics strategy to demand forecasting.

About eConsumer Pulse™

eConsumer Pulse™ is Springboard Management’s syndicated research series, uncovering online consumer behaviors and digital trends that traditional research often overlooks . With rigorous data validation, real-time reporting, and advanced analytics as standard, we bring the consumer back into the conversation—so your teams can act with confidence.