Executive Advisory & Fractional Leadership

Senior leadership, when and where you need it. Springboard provides senior advisory and fractional executive support that gives organizations access to experienced leadership, without the overhead. Whether you're navigating a leadership transition, scaling faster than your hiring timeline, or driving a transformation initiative, we step in as strategic partners who move quickly and deliver results. Our fractional leaders bring real operating experience across CPG, ecommerce, retail, and tech.
Fractional CMO, CGO, CDO & CRO Advisory

EXECUTIVE LEADERSHIP

Fractional CMO, CGO, CDO & CRO Advisory

We integrate with your leadership team, align stakeholders, set the strategic agenda, and maintain momentum through every phase — whether that's a 90-day sprint or a multi-year engagement.
Digital Transformation Leadership

Digital Transformation

Digital Transformation Leadership

Digital transformation initiatives succeed or fail based on leadership. Springboard provides the strategic oversight and change management expertise to drive complex transformation programs — from ecommerce platform evolution to data and analytics capability builds — ensuring technology investments translate into real business value.
Vendor and Technology Stack Evaluation

TECHNOLOGY STACK

Vendor and Technology Stack Evaluation

With hundreds of commerce, data, and martech tools competing for budget, choosing the right stack is consequential. We bring independent, experience-based perspective to vendor evaluation, assessing fit, cost, scalability, and integration complexity so you can invest with confidence and avoid costly lock-in.
Organizational Capability Development

CAPABILITY BUILDING

Organizational Capability Development

Long-term growth requires building capability, not just buying it. We work with leadership teams to assess organizational strengths and gaps, design team structures for omnichannel and digital-first environments, and develop the people, processes, and tools needed to sustain high performance over time.

Need experienced leadership to accelerate your next phase?

See Data in Action

Key Stages in identifying a Data Strategy

In today’s data-driven world, having the right strategy in place can mean the difference between information overload and actionable insights. Here we break down the essential steps to developing a structured, effective approach to data that drives business growth.

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How AI is Revolutionizing Consumer & Shopper Research and Data Strategies

AI is changing the way businesses understand their customers and make data-driven decisions. From uncovering hidden insights to predicting future trends, AI-powered tools are transforming how companies collect, analyze, and use data.

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The Evolution of Consumer Touchpoints in eCommerce

Historically, businesses have always battled for attention in a crowded space. Grabbing consumers’ attention has always been crucial. It's no longer simply about being visible; it's about engaging customers across a variety of platforms in a highly personalized and meaningful way.

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FAQs

  • The firm is led by Beccah Rybalsky (CEO and former architect of CPG analytics at Instacart) and Nareni Hourican-Gonzalez (Senior Partner at Springboard Labs).
  • We work with both. We have served leading global brands like Coca-Cola, Mars, Kellanova, Clorox, and Central Garden & Pet, as well as emerging high-growth brands.
  • We use AI tools to accelerate data processing, uncover hidden patterns in consumer research, and enhance the speed of data report generation.
  • Our "Insights Hub" on the website features free guides, articles, and white papers on everything from data un-siloing to AI implementation.
  • You can book a diagnostic call directly through our website to discuss your data challenges and how our tailored solutions can help.