Data Strategy Consulting & Optimization
Get the Right Insights to the Right Teams
You have more data than ever, but is it answering the right questions? We help brands across ecommerce, retail, logistics, and CPG turn fragmented information into clear direction. Whether you're working with POS research from Nielsen or internal sales and operational reports, we unify your data sources to separate what’s useful from what’s noise. From advising on analytics stacks to shaping customer segmentation strategies, we bring hands-on expertise and more than two decades of experience.
Get More From the Data You Already Have
We audit and optimize your existing data —first-party, financial, or shopper— to uncover patterns, gaps, and actionable insights.
Business growth depends on knowing your consumers—not just tracking them. We use advanced analytics to help brands develop smarter data strategies, connecting research (like syndicated data or survey results) to real-world decisions on assortment, pricing, shelf placement, store targeting and more.
Build a Stronger Data Strategy & BI Ecosystem
A strong data strategy isn’t just about volume—it’s about usability. We ensure you're collecting the right data to drive key decisions. We’ve helped companies like Instacart build internal analytics platforms that improve performance across retail and logistics—and we bring that same level of strategy to every engagement. This includes developing dashboards, KPIs, and BI tools that surface relevant insights across departments.
For teams seeking fractional support or tool evaluation, we offer consulting that spans discovery through execution.
Advanced Analytics, Built for Decision-Making
Data only drives impact when it’s understood. We translate insights into clear, actionable stories that resonate with stakeholders across departments. That means tailoring outputs for different teams—dashboards for operations, summary decks for executives, and deep dives for marketing.
From visualization to communication, we help ensure complex insights lead to meaningful, measurable action.