Springboard Labs
Innovation & Future Commerce — Where what's next becomes what's working. Springboard Labs is our innovation and future commerce practice, built for brands and tech companies operating at the intersection of omnichannel, AI, and next-generation shopper experience. Labs is where we explore what's next, test what works, and turn emerging trends into competitive advantage.
Explore What We Do
AI & Intelligent Commerce
AI is reshaping how shoppers discover, evaluate, and buy — and most brands aren't ready. We help you get there. From AI search readiness and personalization frameworks to data automation and innovation pilots, we work alongside your team to build the capabilities that make you competitive in an AI-first commerce landscape — not just aware of it.
How Insights Drive Performance
UX, CX & Behavioral Design
The best commerce strategy fails without an experience worth returning to. We design customer journeys that convert and retain — combining CX research, behavioral design, and conversion optimization into loyalty ecosystem architecture that keeps shoppers coming back. Every touchpoint is an opportunity. We help you make the most of it.
Drive Action with Clear KPIs
Test & Learn Acceleration Studio
Most organizations want to move faster. Few have the structure to do it without burning budget on the wrong bets. Our Test & Learn Studio gives you that structure — innovation sprints, channel experimentation programs, and retail media testing frameworks designed to generate real learning, fast. Move smarter. Scale what works. Kill what doesn't.
Our Work, Insights in Action
eConsumer Pulse™ — Proprietary Research
Real data. Real consumers. Real competitive intelligence — every quarter. eConsumer Pulse™ is Springboard's proprietary syndicated research platform tracking shopper behavior across 18 product categories. Built for brands and tech companies who need current, actionable consumer intelligence without commissioning a custom study every time the market shifts.
Who it's built for
Who Labs Is Built For
Labs serves two distinct client groups that often find themselves at the same table:
- Brands and retailers navigating the omnichannel shift — looking to lead in AI-powered discovery, personalization, and digital commerce execution
- Tech companies building for brands and retail — who need both deep category understanding and real-world commerce context to build products that resonate and sell