Custom Research Design & Execution

Reach the Right Audience, With the Right Method

Research Designed for Impact

Reach the Right Audience, With the Right Method

At Springboard Management, every research engagement starts with your business challenge—not a one-size-fits-all template. Whether you need a partner to fully manage your custom research project or expert guidance to support your internal team, we tailor our approach to your needs.

From new product development to brand messaging and shifting shopper behavior, we help you design and execute research that gets to the core of what matters. We’ve partnered with brands like Coca-Cola to turn complex research needs into clear, usable insights—and we can do the same for you.

With over 25 years of experience in CPG, retail, and ecommerce, we know how to ask the right questions—and design research that delivers.

Qualitative & Quantitative Research Solutions

The Right Research Method

Qualitative & Quantitative Research Solutions

We help you choose the right method for the insights you need. From survey design to consumer data, we match the methodology to your goals—ensuring your study reaches the right audience and delivers useful results.

Whether it’s digging into consumer behavior through qualitative methods like focus groups, designing quantitative research to track trends at scale, or combining both in mixed-method approaches, we bring you closer to the insights that matter.

Hands-On Execution or Expert Support

Flexible Support, Proven Execution

Hands-On Execution or Expert Support

We manage research execution end to end—or partner with your internal team or agency vendors. From building surveys to managing fieldwork, we bring experience across platforms, including emerging AI tools and automation, to help clients adapt to an evolving research landscape.

Whether it’s a consumer brand looking to understand shoppers across regions or an ecommerce company exploring new messaging, we adapt to your budget and timeline. We also provide fractional support to teams looking for expert input on methodology, sample design, or interpretation.

Turn Results Into Actionable Stories

Actionable Stories from Your Data

Turn Results Into Actionable Stories

We don’t believe in research that sits in a deck. Our approach focuses on making insights clear, usable, and relevant—so they inform real decisions across your organization. From refining brand messaging to shaping product strategy, we connect insights to what matters.

If your organization struggles with how to actually use research once it’s done, we offer the strategic framing and experience to bridge that gap.

Ready to use your data for smarter decisions?

See Data in Action

Best Practices in Designing, Visualizing, and Presenting Research

Great research is only as powerful as the way it's designed, analyzed, and communicated. Our latest e-guide, equips you with the essential strategies to turn complex information into clear, actionable takeaways.

Leveraging AI in Consumer Research and Building Data Strategies

AI is transforming the way businesses understand consumers, uncover trends, and build data-driven strategies. Our latest e-guide, explores how AI-powered tools can enhance research, streamline decision-making, and unlock deeper insights.

Why the Consumer Matters in eCommerce

Understanding and prioritizing the consumer is the key to success in today's digital commerce landscape. This eGuide will help you uncover the critical role consumer satisfaction plays in driving engagement, revenue, and long-term loyalty.