Custom Research Design & Execution
Reach the Right Audience, With the Right Method
At Springboard Management, every research engagement starts with your business challenge—not a one-size-fits-all template. Whether you need a partner to fully manage your custom research project or expert guidance to support your internal team, we tailor our approach to your needs.
From new product development to brand messaging and shifting shopper behavior, we help you design and execute research that gets to the core of what matters. We’ve partnered with brands like Coca-Cola to turn complex research needs into clear, usable insights—and we can do the same for you.
With over 25 years of experience in CPG, retail, and ecommerce, we know how to ask the right questions—and design research that delivers.
Qualitative & Quantitative Research Solutions
We help you choose the right method for the insights you need. From survey design to consumer data, we match the methodology to your goals—ensuring your study reaches the right audience and delivers useful results.
Whether it’s digging into consumer behavior through qualitative methods like focus groups, designing quantitative research to track trends at scale, or combining both in mixed-method approaches, we bring you closer to the insights that matter.
Hands-On Execution or Expert Support
We manage research execution end to end—or partner with your internal team or agency vendors. From building surveys to managing fieldwork, we bring experience across platforms, including emerging AI tools and automation, to help clients adapt to an evolving research landscape.
Whether it’s a consumer brand looking to understand shoppers across regions or an ecommerce company exploring new messaging, we adapt to your budget and timeline. We also provide fractional support to teams looking for expert input on methodology, sample design, or interpretation.
Turn Results Into Actionable Stories
We don’t believe in research that sits in a deck. Our approach focuses on making insights clear, usable, and relevant—so they inform real decisions across your organization. From refining brand messaging to shaping product strategy, we connect insights to what matters.
If your organization struggles with how to actually use research once it’s done, we offer the strategic framing and experience to bridge that gap.