About Us
Springboard Management
At Springboard Management, we turn complex data into business clarity. Our mission is to help organizations unlock, understand, and act on the intelligence hidden within their data - transforming insight into measurable growth.
Founded by Beccah Rybalsky and Nareni Hourican-Gonzalez, Springboard Management unites analytical precision with strategic creativity to help brands thrive in a rapidly changing marketplace.
Beccah Rybalsky — Founder & CEO, Springboard Management
A leader with more than 25 years in analytics, research, and data strategy across CPG, retail, and e-commerce. Beccah is known for translating data complexity into commercial impact and building high-performing analytics capabilities for global brands.
Nareni Hourican-Gonzalez — Co-Founder & Senior Partner, Springboard Labs
A digital-commerce and consumer-insight strategist recognized for building disruptive, data-driven growth engines. At Springboard Labs, Nareni bridges data science with creative strategy - ensuring every insight translates into meaningful, measurable action.
Today, Springboard Management is your full-spectrum partner in data-driven transformation:
Data Strategy & Optimization - We help you assess data collection, storage, governance and transformation, ensuring your infrastructure supports insight-driven decisions. Springboard Management, Inc.
Custom Research Design & Execution - From syndicated studies to bespoke consumer analytics, our research arm - Springboard Labs - merges rigorous methodology with commercial foresight to generate meaningful intelligence. E-Consumer Pulse™
Business Advisory Services - We partner with leaders to convert insights into strategy: brand launches, analytics platform evaluations, digital shelf and omnichannel journey optimization. Springboard Management, Inc.
Workshops & Customized Trainings - We don't just deliver findings - we empower teams. We train your people to harness data, interpret signals and act with confidence in today's fast-changing marketplace. Springboard Management, Inc.
Our Approach
Our approach is defined by three core tenets:
Holistic Data Synthesis - We combine syndicated, financial, consumer and operational data sources to build a unified view of your business landscape. Springboard Management, Inc.
Action-Oriented Insight - We don't stop at "what happened"; we translate "why it matters" into clear, practical next steps tailored for your organization. E-Consumer Pulse™
Strategic Enablement - Whether you're launching a new brand, evolving your e-commerce strategy, or amping up your digital shelf visibility, we partner deeply with you to advance toward measurable outcomes. Springboard Management, Inc.
Why Work With Us
We bring decades of cumulative experience, partnering with major brands and high-growth ventures alike. Beccah led the analytics function at Instacart for CPG companies before founding Springboard Management. Springboard Management, Inc.
Our research division, Springboard Labs, applies AI-enabled analytics, omnichannel strategies and digital transformation frameworks to deliver cutting-edge insights for today's consumer and commerce environment. E-Consumer Pulse™
We translate complexity into clarity - helping leaders unlock competitive advantage by aligning data, insights and operations.
Our Mission
To empower businesses to turn information into opportunity - leveraging data not just as a by-product, but as a catalyst for smarter decisions, stronger results and sustained growth.
Join Us on the Journey
Ready to transform your data, unlock insight and accelerate growth? Let's talk. Whether you're optimizing your data foundation, launching into a new market, or elevating your e-commerce performance, Springboard Management is here to help you lead - today and tomorrow.