Meet the Team
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Beccah Rybalsky, Founder & CEO, Springboard Management Inc.
Over the last 25 years, Beccah Rybalsky has led research, analytics, and data strategy within the CPG, retail, logistics, and e-commerce sectors. She has worked across all aspects of research and data analytics, partnering with companies to transform data into meaningful insights that drive business growth.
As the architect of Instacart’s CPG analytics function, Beccah collaborated with top CPG companies to evolve their e-commerce strategies. Now, as the CEO of Springboard Management Inc., she helps businesses unlock the full potential of their data through strategic advisory, research execution, and business intelligence services.
Beccah is highly sought after for her ability to assess data collection, storage, and transformation processes while synthesizing complex information into clear, actionable strategies. She has helped companies launch new brands, evaluate analytics platforms, and optimize the online path-to-purchase journey. Her expertise lies in making sense of diverse data sources—syndicated, financial, consumer, and operational—to create cohesive strategies that maximize business impact.
Her passion is turning information into opportunity, helping companies leverage data to its fullest potential.
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Nareni Hourican-Gonzalez, Co-Founder & Senior Partner, Springboard Labs
Nareni Hourican-Gonzalez is the Co-Founder and Senior Partner of Springboard Labs, the industry research and reporting division of Springboard Management. With over 18 years of global experience leading digital transformation across Fortune 500s and high-growth startups, she brings a deep expertise in data-driven strategy, consumer behavior insights, and tech-enabled research methodologies. Her work at Springboard Labs is focused on translating digital trends, omnichannel analytics, and AI-driven personalization into actionable insights for brands navigating the evolving online landscape.
Holding advanced credentials in digital innovation and research platforms, Nareni also leads Springboard Labs' compliance with online research and insights standards—blending rigorous methodology with commercial foresight.
