E-Consumer Pulse™: Grocery Deep Dive: December 2025 Consumer & eCommerce Insights Report

Decode Grocery Shoppers. Capture eCommerce Growth.

This exclusive report analyzes how online grocery shoppers behave, what drives their satisfaction, and where demand is rising. Leveraging advanced analytics and real-time sentiment tracking, the Grocery Deep Dive helps brands and retailers translate consumer behavior into actionable eCommerce and omnichannel strategies.

Executive Summary

Groceries remain the most central, and most complex, category in U.S. commerce. While nearly four in ten shoppers now buy groceries online, the category still lags in digital maturity and satisfaction, signaling substantial upside for brands and retailers that get the fundamentals right. Only 37% of online grocery shoppers report being “very satisfied,” and loyalty continues to trail best-in-class sectors like Pet Care and Vitamins. The data is clear: convenience, item availability, and logistics execution are the primary levers to unlock growth. With roughly half of grocery spend still occurring in-store, success depends on treating omnichannel as the default—coordinating digital and physical journeys to reduce friction, strengthen engagement, and drive sustainable share gains.

Key Business Questions Answered

• How satisfied are consumers with their online grocery experience, and what drives loyalty and engagement?
• Which grocery categories perform strongest online and which lag?
• Which retailers win on satisfaction and engagement, and why?
• What trade-offs do shoppers make online and how should brands respond?
• How can omnichannel strategies (in-store + online) increase consumer engagement and ROI?

What’s Inside the Report

• Category Performance: CSAT, NPS, and shop-ability by department.
• Channel Preferences: How consumers engage with DTC brands, retailer platforms, and subscription services—and what it means for growth.
• Cross‑Sector Benchmarking: How Grocery compares to Beauty, Pet, Vitamins, and more across penetration, maturity, CSAT/NPS, and key drivers—pinpointing upside with an eCommerce focus.
• Retailer Benchmarks: Awareness, preference, and loyalty across top platforms.
• Advanced Analytics: MaxDiff trade-offs, CSAT/NPS driver models, correlation insights.
• Omnichannel Behavior: Where online overlaps with in-store, and how to create synergies.
• Strategic Implications: Brand and retailer actions for logistics, availability, and partnership

Why It Matters

The Grocery Deep Dive equips leaders to:

• Anticipate consumer demand shifts across categories and channels.
• Build data-driven business impact analysis that links CSAT and NPS to revenue.
• Strengthen retailer partnerships with evidence-backed strategies.
• Apply consumer insights frameworks to optimize grocery eCommerce and omnichannel execution.

Who Should Use This Report

• CPG & Retail Executives driving grocery and omnichannel strategies.
• Digital & eCommerce teams optimizing online grocery experiences.
• Insights & Analytics professionals applying advanced analytics strategy to demand forecasting.

About eConsumer Pulse™

eConsumer Pulse™ is Springboard Management’s syndicated research series, uncovering online consumer behaviors and digital trends that traditional research often overlooks . With rigorous data validation, real-time reporting, and advanced analytics as standard, we bring the consumer back into the conversation—so your teams can act with confidence.